Leupold has established a product class of its own within the archery market with the introduction of Vendetta, an advanced bow-mounted rangefinder that offers hunters the ultimate combination of field stealth and precise distance measurement.

By simply squeezing Vendetta"s pressure pad on the bow"s grip, the hunter can range a target with the bow at full draw, minimizing game-spooking movement. Leupold"s True Ballistic Range feature automatically calculates the shot angle and provides the incline-adjusted distance to the target, rather than the straight-line distance.

Vendetta is the most significant innovation in bowhunting since the compound bow, commented Andy York, Leupold"s vice president of sales and marketing - and an avid bowhunter. Vendetta is a one-of-a-kind, easy-to-use rangefinder that helps tip the odds in the favor of bowhunters by allowing them to determine the exact distance to the target and make a more confident, more lethal shot with the least amount of movement possible. With Vendetta, there is no need for the additional movement and time required when putting down a handheld rangefinder and picking up your bow. Bowhunters know that even the slightest movement can mean the difference between success and months of wasted scouting.